HGreg-The Orlando Times

The Orlando Times

HGreg

JohnH

HGreg.com Redefines The Car Buying Experience

COMPILED BY JALESSA CASTILLO, TIMES STAFF WRITER

ORLANDO - When John Hairabedian became president of HGreg.com in 2014, he had two goals in mind: redefining the car buying experience, and solidifying the company’s reputation as an industry disruptor.

His father, Greg Hairabedian, opened the first public HGreg.com dealership in 1993. The young Hairabedian’s first job was to clean the snow off of cars on the lot, which taught him humility and gave him an appreciation for every position within the company.

With a passion for innovation and a background in technology, Hairabedian is bringing a new perspective and vision to the automotive industry.

“Traditionally, dealerships were corner lots with a very limited number of cars and an over aggressive salesperson,” said Hairabedian. “We’ve tried to break the mold and rally behind the consumer, giving them exactly what they want and deserve, and focusing on customer needs.”

Unlike many other dealerships, the company’s sales representatives are not on commission. Online help is offered with no strings attached and HGreg.com’s no-haggle pricing policy is in place to make the buyer more comfortable.

“We believe the future of shopping for a car is online. We want to offer the best customer experience on HGreg.com than anywhere else on the internet.”

They offer trade in, finance, and selling options, “everything under one roof.”

“Customers can expect a frictionless buying journey,” said Hairabadian. “Our associates are well trained and focused on recommending the best car for our client’s needs and lifestyle. We make it easy for a buyer to compare a Mazda with a Hyundai or a Nissan, for example, and get honest advice.”

HGreg.com is part of HGrégoire, a network of over 20 new and pre-owned car dealerships. The brand, which originated in Canada, has expanded into The United States.

Since opening their doors two decades ago, they’ve invested $100 million in their stores for their 500,000 customers. On average, they service 25,000 customers per year across North America.

“HGreg can’t be beat,” said Maria Smiley, a customer. “Best price in town and best service!”

With its slogan, “Car buying redefined,” the company is determined to offer shoppers a new world of customer convenience and care, both in-store and online. The company has been the recipient of various Consumer Choice Awards, they also were named #2 Pre-Owned Car Dealership in Florida from Automotive Reports and Top 10 Independent Dealerships in the U.S. From Automotive Reports.

“I think I'm most proud of our team,” said Hairabedian. “We have a great team. I get excited about bringing really great people together. The rest was all them."

In September HGreg.com opened the doors to its flagship new dealership in Orlando. Spread over 15.55 acres, including a 16,000 square foot office and large service and maintenance centers, the new location showcases more than 1,300 quality pre-owned vehicles.

“We love Florida. Orlando seemed like a Central point in Florida that fit our business model really well, it’s a very transient city,” he said. “With this location, and the team we’ve assembled, we feel we’re launching our brand in the region at the right place and at the right time.”

In Florida since 2010, they’ve become one of the top 10 independent dealers in the state. They also have dealerships in Doral and Westpark, as well as HGreg LUX, a luxury pre-owned dealership, in Pompano.

In addition, the company owns two warehouses and has announced plans to open a fifth location in North Miami.

One of the company’s 100,000 sq. ft. warehouses is located near the Doral dealership. It is home to more than 1,500 pre-owned vehicles and private tours are organized for interested consumers.

Once a vehicle has passed inspection, it is placed on the website, where it can be reserved on the spot and taken home on the same day. HGreg.com also offers a three days or 300 miles refund policy for those who are not completely satisfied with their purchase.

“Our business model is entirely focused around the customer and our culture on innovation,” says Fade Bouras, chief operating officer at HGreg.com. “I invite customers to live the experience for themselves by visiting us in store or online.”

HGreg.com is located at 2510 Jetport Drive, just one mile west of the Orlando International Airport. For those who are interested in a career with HGreg, apply at HGreg.com/careers.

Their plans for the future are to continue to grow their brand and put their costumers first.

“Never be content with where you're at and never say that your job is done,” said Hairabedian. “My father always said, ‘once you say your job is done and you don't feel the need to grow any more, that's when we have to close your doors.’"